So firstly I like to define what is Advertising :- Advertising is the paid form of non personal presentation of ideas, goods and services by an identified sponsers. Advertising is the tool of Communication .

Advertising is the most visible day to day activities . Advertising is one of the most important activity. It is required in each and every field. Either it is an educational platform or a marketing platform, there is always needs of Advertising to target our potential customers.

Now let’s us know about various methods of advertisement. Advertising can be done through various mediums . It may be print media ( newspaper, magazine) . Electronic media ( television and radio), outdoor media ( hoding, pamphlets, visiting cards, banners, leaflets etc), New media( e- newspaper, e-magazine) social media , popups, display advertisements and many more.

Now, let’s discuss about why advertisement is so important :-

Advertising is the way by which we can make our product popular so that we can sell it to our target audience.

It is not possible that we visit door to door and advertise our product so we require advertisement that covers a mass in one single advertisement.

Advertisement leads to branding, once your product become popular than you can easily fight with your competitors.

Advertising indirectly increase opportunity for employment as it is one of the huge platform.

Advertising is also a big tool for government also. They can promote new schemes , guidelines to the countrymen.

Advertising maximises sales also.

Thus, there is a great role of “Advertising”.