Clay is commonly used in crafting for a few key reasons:

1. Malleability: Clay is a highly malleable material, meaning it can be easily shaped, molded, and manipulated when wet. This makes it well-suited for creating a wide variety of handcrafted items.

2. Durability: Once clay dries and is fired (heated to high temperatures), it becomes a very durable material that can withstand wear and tear. Fired clay items are resistant to damage and can last a long time.

3. Versatility: Different types of clay can be used to create everything from functional pottery and sculptures to decorative tiles and figurines. The versatility of clay allows crafters to work with it in diverse ways.

4. Accessibility: Clay is a relatively inexpensive and readily available material, making it accessible for hobbyists and artists of all skill levels to work with.

5. Textural Quality: The unique texture and feel of clay can add interesting visual and tactile elements to craft projects. Crafters can incorporate the natural variations in clay’s surface into their designs.

So in summary, the malleability, durability, versatility, accessibility, and textural qualities of clay make it a popular and practical choice for a wide range of craft making activities. Its unique properties allow crafters to bring their creative visions to life.