Advertisement is a big platform . It requires number of employees to complete an advertisement. Advertisements field consists of advertiser , advertising agency , supplies , media and the target audience. Advertiser is the person who hires an advertising agency to make any advertisement . Advertising agency is the service business in which group of people work together to make an advertisement . All planning , creating and handling all the process can be done by advertising agency only . It consists of several department like contact department :- the people working in contact department are adviced to make new clients and provide all the basic details of the company.
Copy department :- this is the largest department . The work of copy department is to make layout of the advertisement .
Art department :- copy and art department people work with hand in hand as both are related work.
Media department :- there is the responsibility of media department to select and identify the media for advertisement . It is also the important department.
Accounting and finance department:- as according to the name this department checks the finance and accounting of the company.
PR :- public relations department. The main aim of this department is to maintain repo of the company .
These are the department working within an advertising agency .
Other people like camera man , raw material suppliers are also required so that our product reach to our target audience .
Target audience :- the potential customers for whom we are making our ADVERTISEMENTS.