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Activity Discussion Essay What are the different departments involved in making an advertisement?

  • Sakchi Srivastav

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    May 25, 2021 at 12:39 pm
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    Advertisement is a big platform . It requires number of employees to complete an advertisement. Advertisements field consists of advertiser , advertising agency , supplies , media and the target audience. Advertiser is the person who hires an advertising agency to make any advertisement . Advertising agency is the service business in which group of people work together to make an advertisement . All planning , creating and handling all the process can be done by advertising agency only . It consists of several department like contact department :- the people working in contact department are adviced to make new clients and provide all the basic details of the company.

    Copy department :- this is the largest department . The work of copy department is to make layout of the advertisement .

    Art department :- copy and art department people work with hand in hand as both are related work.

    Media department :- there is the responsibility of media department to select and identify the media for advertisement . It is also the important department.

    Accounting and finance department:- as according to the name this department checks the finance and accounting of the company.

    PR :- public relations department. The main aim of this department is to maintain repo of the company .

    These are the department working within an advertising agency .

    Other people like camera man , raw material suppliers are also required so that our product reach to our target audience .

    Target audience :- the potential customers for whom we are making our ADVERTISEMENTS.

    Thank you!!

  • Soniya Sanyal

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    May 25, 2021 at 2:10 am
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    Advertisement are a medium of mass communication. They can be of various types such as printed advertisement Or graphical advertisement or video advertisement or radio advertisement etc.

    Therefore since there are so many different types of advertisement. It require a lot of hard work to create them. The main aim of advertisement is to educate the common public about various details regarding a product or a service or a new web series or a movie etc. Different types of advertisement required different types of groups of departments to work on. For example,

    1.if you are planning to create a graphic advertisement to post it on social media then you may require a content writing team ,social media marketing team Or digital marketing team, graphic designer, a person who knows how to handle WordPress Or blogs.

    2. If you want to create a printed advertisement for a newspaper you may require content writing team, publishing team, a printing team etc.

    3. If you want to create a video advertisement then you may require actors to endorse your brand, script writer to create the effective advertisement 30 to 40 seconds, a content writing team, camera team, editing team etc

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