Why are OTT platforms getting popular in India?
Popularity of OTT Platforms in India
OTT stands for over-the-top, initially named for devices that use a cable box to give the user access to TV content. In OTT channels, content is delivered over the internet, rather than through a traditional cable or the sender’s ISP. Whether it’s Netflix, Amazon Prime, Zee5, Voot or Hotstar, OOT platforms that have made a video of the consumption, anywhere, anytime, and at any moment in time, a multi-screen, multi-device experience. According to the KPMG Media and Entertainment Report, as of 2018, the Indian OTT market is expected to grow by 45% to reach Rs 138 million at the end of fiscal year 2023. According to a report by Ernst & Young, IBM, and the number of OTT users in the country will reach 500 million by 2020, making India the second-largest market after the United States of America. WHY ARE OTT PLATFORMS THAT popular? Because OTTO is a relatively new phenomenon, there is a lot of growth potential. A lot of companies are entering the OTT space, resulting in a wide range of options for consumers and an increase in the amount of marketing and inventory for the site. As more and more people are? The navigation string and pass it in the online media consumption, and the path in front of these consumers will continue to pass through the OTT services.
– Written By Shivani Thakkar
