Firstly I would like to define what is advertisement . So advertisement is a paid form of non personal presentation of ideas goods and services by an identified sponsers.

Advertisements is always a kind of persuasive work . Marketer advertise any product to make their product popular .

Let us look at firstly the features of advertisement:-

It is a kind of information sources :- Any new product launches in the market , we get the details about the product only with the help of advertisement. It consists of the product details , user’s guide , price and all that why it is a kind of information sources.

It helps in reaching to the mass people in one time :- advertisement can be done on mass scale so going door to door and advertise your product to make it popular , this is no more needed.

It helps us to reach to the target audience where we cannot reach quickly :- like at remote areas , we are not able to reach there easily so advertisement makes it easier .

It is a one way Communication and always in a paid form.

It also generates employment as advertisement field is huge and require lots of people to work.

Now as according to the question “how advertisement acts as Communication ” This is also a feature of advertisement.

See Communication or communicating with other is a feature of being human beings . We can share our feelings , ideas and work with other people . Advertisements is also our weapon to do so:-

1. When a new product launches in the market , we provide all the basic information regarding the product via advertisement only. This is a way of digital communication.

2. When we wants new addition or emprovement in our product we communicate to our potential customers via advertisement only.

3. Various public service advertisements or you can say government plans can be conveyed to us only with the help of advertisement . Either it is publish in newspapers or in big banners or hoardings.

4. We can get the feedback from the customer if they are purchasing our products after seeing the advertisement . Thus why it is said that advertisement is one way Communication.

Hope you will be satisfied with my answer.

Thank you!!