Importance of mass communication? Define mass communication.
Importance of Mass Communication
Mass communication is a branch that deals with circulating a message in a large group of people at a certain point in time through different media such as print, broadcast, new age media, ie, internet, etc. The selection of the medium for the circulation of the message depends upon the target audience, the people who are the recipients of the message which are being circulated. For example, a message like the advertisement of cow food has to be circulated, whose target audience aur the consumers are the consumers, so the advertisement should be made in such a way that it reaches the farmers. The criteria for seeking farmers’ attention is through a medium that is accessible to them. Like the one which can be afforded at a lower cost, audio-based and something which does not now require reading. So, according to the criteria, the best option will be the radio.
Another example can be of a luxurious car. These cars can only be afforded by businessmen and top-class people, so these advertisements are given in high-end magazines like Metro and coffee table books. The target audience is segmented on several criteria such as age, socio status, gender, society, physical appearance, mental state, etc.
There is a certain way the advertisements are represented and aired in such a way that they reach the right time to the right people through the right medium at the lowest cost possible. In the political rallies and advertisements, numerous media are used to grab the audience’s attention, like advertising on the broadcast media, such as television, radio print media such as newspapers, outdoor media, such as pamphlets, hoardings, etc. Mass communication has become a huge platform for people to share their views on a certain topic and even to advertise their products, services, and government schemes.
– Written By Kumari