OTT stands for over-the-top, initially named to the devices that use a cable box to give the user access to TV content. In OTT channels, content is delivered over the internet, rather than through a traditional cable, or the sender’s isp. Whether it’s Netflix, Amazon Prime, Zee5, Voot or Hotstar, OOT platforms that have made a video of the consumption, anywhere, anytime, and at any moment in time, a multi-screen, multi-device experience. According to the KPMG Media and Entertainment Report, as of 2018, the Indian OTT market is expected to grow by 45% to reach Rs 138 million at the end of fiscal year 2023. According to a report by Ernst & Young, ibm, and the number of OTT users in the country will reach 500 million by 2020, making India the second-largest market after the United States of america. WHY OTT PLATFORMS THAT ARE POPULAR? Because OTTO is a relatively new phenomenon, there is a lot of potential for growth. A lot of companies are entering the OTT space, resulting in a wide range of options for consumers, and an increase in the amount of marketing and inventory for the site. As more and more people are ?????????? the navel-string and pass it in the online media consumption, and the path in front of these consumers will continue to pass through the OTT services.